Types of Case Study: Marketing

Using a pledge, learn, act model, TEC provided The Port of San Diego access to TEC’s online employee engagement portal, energygoals.org to motivate its employees to reduce energy use at work and at home. As a result, 94% of campaign participants reported that they are likely to save energy in their everyday life. The Energy […]

TEC designed the brand, developed customer messaging and provided all marketing and outreach support needed to launch the Clean Power Alliance brand and enroll over one million electric customers in the largest Community Choice Aggregator (CCA) in California. Communities across California are forming Community Choice Aggregators (CCAs), with a majority of California’s power consumers projected […]

TEC conducted outreach for the California Energy Commission (CEC) to spread the word about new AB802 compliance requirements to over 36,000 building owners. Through market segmentation, stakeholder analysis and outreach and education, TEC inspired action and was able to secure over 7,000 submissions during the first CEC reporting period. In October 2015, the State of […]